Friday, April 20, 2012

Getting Ready for a Social Media Event

Brushing up on statistics about social media while getting reading for a presentation. This video summarizes everything so well. Thanks Erik Qualman for making it.@Equalman

Here are the statistics from the video:

  1. Over 50% of the world’s population is under 30-years-old
  2. In 10 years over 40% of the Fortune 500 will no longer be here
  3. Social Media has overtaken porn as the #1 activity on the Web
  4. Facebook tops Google for weekly traffic in the U.S.
  5. 1 in 5 couples meet online; 3 in 5 gay couples meet online
  6. 1 in 5 divorces are blamed on Facebook
  7. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  9. If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population
  10. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  11. A new member joins LinkedIn every second
  12. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
  13. Lady Gaga, Justin Bieber and Britney Spears have more Twitter followers than the entire populations of North Korea, Australia, Chile…Israel, Sweden, Greece,
  14. Over 32 million have watched the Volkswagen Darth Vader Kid advertisement on YouTube
  15. Child actor has never seen Star Wars
  16. Ford Explorer launch on Facebook more effective than a Super Bowl Ad
  17. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  18. Generation Y and Z consider e-mail pass̩ Рsome universities have stopped distributing e-mail accounts
  19. 69% of parents are “friends” with their children on social media
  20. eReaders have surpassed traditional book sales
  21. Groupon will reach $1 billion in sales faster than any company in history
  22. There were over 75 million more people playing Farmville than there were real Farmers
  23. Social Gamers to buy 6 billion in virtual goods by 2013; movie goers only buy 2.5 million in concessions
  24. The #2 largest search engine in the world is YouTube
  25. While you watch this 100+ hours of video will be uploaded to YouTube
  26. If Wikipedia were made into a book it would be 2.25 million pages long
  27. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  28. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  29. 34% of bloggers post opinions about products & brands
  30. Do you like what they are saying about your brand? You better.
  31. 90% of consumers trust peer recommendations
  32. Only 14% trust advertisements
  33. Only 18% of traditional TV campaigns generate a positive ROI
  34. 90% of people that can TiVo ads do
  35. 93% of marketers use social media for business
  36. We will non longer search for products and services, they will find us via social media
  37. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
  38. The ROI of social media is that your business will still exist in 5 years
  39. Babies have been named Facebook in Egypt

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