Wednesday, December 30, 2009

A True Social Media Network part 1

When I started learning about this social media stuff I had two simple goals in mind. First, I wanted to reconnect with people I knew from years before. Second, I truly felt I could gain exposure in the marketplace and become of greater service to my community. Funny, I never realized the scope of either goal.
What I have learned in achieving both my goals is fairly simple, but not limited to:
1. It's far better to give than receive.
2. Facebook is really fun!
3. I've gone a lot of places because of twitter.
4. And, blogs have more information on one subject than I can ever begin to digest.

From the business side what I've notice more than anything is that the real bloggers tend to dominate the marketplace. More than any other social media user, those who provide quality information on their blogs to their readers tend not only to have the most readers but also the greatest market share... Let it sink in... Those who give the most tend to receive the most.

Blogs and websites that actually give information are highly appreciated. I continuously return to Brian Worrell's site MyWestoverPark.com as an exceptional example of a site that provides quality information. Brian uses the site for residents of the subdivision to learn about upcoming community events, garage sales, lost and found items, and other pertinent information. It is a site Brian has given to the residents. And, according to Brian, through giving he receives great benefit.

Many novice social media users try their hand at facebook (it is extremely interactive). They friend everyone. Post a listing or two and wait for the benefits. After a month of no dollar return they call facebook a timewaster and then call it quits. Their failure stems from misconception. Here's a major hint: people don't necessarily want to see all your listings on facebook. They want to get to know you better.

Facebook is fun and entertaining. Use it for some information but not much. Use Facebook to connect and socialize with your FRIENDS. Use it to point to your information site, your blog.

Monday, December 28, 2009

Action Plans: Five Steps to Success


Setting goals is a great activity for not only business but in all areas of life. Many people set very realistic, measureable and achievable goals but fail to achieve the goals they set. Some of the difficulty arises from not having a plan to achieve the goals set. Use these five simple steps to create an action plan to help ensure a positive outcome in reaching goals.
1. Remember the benefits. Frank Leahy taught us, “When the going gets tough, the tough get going.” This particularly pertains to goals because we tend to forget that reaching a desired outcome may be hard work. If that is the case then remind yourself when it is tough what are the benefits from achieving your goal? Visualize the outcome; mentally see yourself when you have succeeded. Remember why you desire the goal you chose.
2. Plan for obstacles. Not surprisingly, if you set goals that really cause you to work hard, there may be obstacles to overcome along the way. Plan for the obstacles and possible solutions so you will be prepared when these problems arise.
3. Consider also what new knowledge or skills needed to reach your goals. Are there people or groups that can help you in your pursuit?
4. Make action steps. Planning the steps necessary to achieve your goals will help your clearly see what is necessary to reach your goals.
5. Completion Date. When will you complete your goal? Setting a date is necessary. It creates urgency and a target.
Setting goals and working towards those goals can help in many different facets of life. Whether just helping organization or pushing to strive further than ever possible, goals may be more attainable when a plan is created. Planning allows a systematic approach to achievement. It enables us to work towards success.


What are your goals?

Every year this time someone, through articles or conversation, brings up this very question. Sometimes I can excitedly share my goals and vision for the upcoming year. Other years I skulk into a dark corner and hope that nobody notices that I didn’t answer the personal and prying question.
So, are you skulking, shrinking into the corner or are you ready to share? Huh, are you?
Is the structure of writing the goals the block? For me it has been. Chocolate Orchid blogged a fun alternative to the tedious chore of writing goals, suggesting creating a Vision Board to organize your goals. The Vision Board gives you the opportunity to think through your wants and desires and places them in front of you in a visual manor through pictures.
No writing necessary! Sit quietly allowing yourself to visualize your dreams. Use magazine photos, titles, and phrases to visually represent your dreams. Tear or cut out more items than you could possible use. Organize on a poster board the items into a visual statement. It’s ok to let the board sit for a while and then come back to determine if the board does actually represent your goals and dreams. Post the board in a prominent place so that you may continue to refocus your actions and thoughts toward becoming the goals and dreams you have set. Have fun!

Saturday, November 28, 2009

Can you really make money with a blog?

Daren Rouse of Problogger.net has the best explanation of how to use social media sites to increase readership of a blog. He uses Chris Brogan's idea of creating social media outposts to support a blog. His ideas seem easy to follow:
1. Social media sites may gain and lose popularity.
2. Own the blog url instead of using a hosting site.
3. Find other related blogs and interact with them.

Use the charts in the video to help determine how to support your blog with your social media sites.

Monday, November 16, 2009

Goal Setting to Create SUCCESS

Success is an individual determination based on personal defintion of the attributes that make up a person's wants and needs. In order to achieve the results desired a system of goals and activities to reach the goals needs to be determined.

Huh?


1. What have you done lately?
2. What do you like?
3. What do you want?
4. What do you need to get there?

Let's first look at what you've done previously. Know your sales results for 2009 and 2008 if you can. Past results will help determine the source of your business. Realizing what your successes already are will help you see what already works and at what frequency. For example, if you pull a lever and every three times a treat comes down a chute then you can begin to expect a 1 in 3 success rate. Whereas if you pull a different lever and you get a treat 1 in 10 times, you either need to pull that lever at a faster rate to keep up with the success rate of the first lever, change the machine to increase the rate of return for that lever, expect a lower rate of return, or leave it alone and focus on the other lever. Knowing success rates is important to understanding your business.

Wednesday, November 11, 2009

I never have enough time to post

Don't get started thinking about the list of thngs you need to get done before the end of the day. If you are like me, the list starts with the items that were carried over from yesterday's list. Take a deep breath, and let that go. We are all busy, very busy.

Here's a few ideas that may help:
1. Keep a posting list. I keep a Word document minimized on my computer that I use to copy url's (websites), ideas, and other information that I consider important that I find throughout the day.
2. Grab 2 or 3 ideas everyday and summarize or complete the thought.
3. Aggregate your posts. Sites like socialoomph.com, ping.fm, or even tweetdeck help get the posts out to multple sites at once. Some of these sites will even schedule your posts to go out at specific times.

Minimize your work efforts by maximizing your activity. Try these few easy tips to help you post more frequently and effectively while reducing the amount of time you spend online.