Tuesday, December 4, 2012

Looking for success? Come out of the gate FAST!

New agents hit the real estate scene full of enthusiasm and dreams, dollar bills dancing in the head and ideas of making it big in their new career. Somewhere in their first month they get a dose of reality when business opportunities don’t actual knock their door down. Quickly, they can become frustrated and disillusioned.
Thankfully, there are remedies for this. It sounds overly simplistic and it really is, DO SOMETHING ABOUT IT!  Here’s how to be successful in your first 30 days:

Get rid of the Stinkin’ Thinkin’ Whether you believe you’ll reach your goals your first 30 days or you won’t, you’ll be right either way. Don’t let people fill your head with slow starting ideas. Set a goal to have a listing your first month and then BELIEVE and WORK to make it happen.

Prospect to survive and succeed When I was an elementary school teacher I didn't have to go find students to fill my classroom. Whether I was eady or not, the first day of school they just showed up. Real estate doesn't work that way. Maybe you have a friend or two who is thinking about buying or selling. But, what then? It is the multitude of activities that make agents successful. You have to make contact with people. 
  • Make a goal to hand out 20 business cards a day, every day for the first 30 days you’re in business.
  •  Knock on a few doors. 
  • Research for sale by owners and expired listings in your neighborhood and call on them. 
  • Find a new listing in your neighborhood. Make an appointment to go see it and take a friend with you. Then call other people in the neighborhood you know to find someone else who wants to see it. Chances are you’ll find someone thinking of selling who doesn’t have their home on the market. Do this until you make an appointment. You want an appointment, don’t you?

Be accountable to your manager Talk to your manager every morning. Show her your plan. Review the activities you did the day before. Tell her how many appointments you set; how many phone calls you made; how many business cards you handed out. Talk about difficulties (all veteran agents have difficult situations too). How did you handle rejection and objections.

Focus on Listings Listings generate more business. Keep making calls and sending emails asking a simple question: “Are you thinking about selling?” If the answer is no, then follow up with “Who do you know who may be thinking of selling?”
See Black and White There is only “yes or no” in real estate. There is no “maybe” and there is no “but.” If you get a “maybe” then work on overcoming objections. If you get a no then move on!

Work with a partner Find an experienced agent who will let you assist on a few appointments. Wouldn’t it be great to watch a pro? After gaining rapport or with the recommendation of your manager, ask an experienced agent if you may shadow them as she does a listing presentation from initial interview, through the research, all the way to the presentation itself. Do the same with a buyer, from consultation to contract.

Your first 30 days as a real estate agent are essential to your success. Aggressively follow a plan that has clearly defined goals and a plan of action. Set activity goals along with production goals. With clear direction and a positive attitude, your success is imminent! 

Saturday, September 29, 2012

Foursquare: Have you checked in?

Foursquare hit the social media scene in 2009 and has gained popularity ever since. With over 25 million users world wide and over 2.5 billion check ins, Foursquare allows users to check in at businesses and public places. Foursquare is a fun social media app but it isn't all fun and games when you consider its business applications

Become the Mayor of your favorite spots
When you check in to a place more times than anyone else you are deemed the mayor of that place. Being the Mayor can give you special things and general notoriety.

Register your office
Setting up your office as a place on Foursquare not only allows you and others to check in at your office giving it online exposure, but allows you to write about your activities like preparing a new listing. It also gives you the opportunity to write tips like preparing your home to sell.

Open House Buzz
Foursquare is a good way to post information about open houses. Sellers and other office agents can comment about open houses and the neighborhood.With Foursquare's ability to forward to Facebook and Twitter, more of your social community can view open house activities.

Connect with your Sphere
Checking in at local stores gives you the ability to see which of your friends are there. Imagine "bumping into" an old friend while shopping! Knowing that they're there gives the savvy real estate agent time to prepare for the casual conversation.

Take a few minutes to sign up for Foursquare if you aren't already using it. The online social community is blending into our face to face contacts making prospecting much easier.

Thursday, September 6, 2012

Four Steps to a Successful Prospecting Plan

Prospecting is the life blood of real estate. Successful agents have detailed and easy to follow plans to reach the consumers they wish to work with. Follow these four simple steps to develop a plan that will bring the income results you are looking for. Here's to your SUCCESS!

Wednesday, September 5, 2012

Three Steps to Real Estate Career Success

New real estate agents are always looking for tips to get successfully started in real estate. This short video gives 3 easy to follow tips to help agents become successful in their real estate career. Here's to your SUCCESS!

Wednesday, May 2, 2012

CB Works eMarketing eCard Tool


This short video how to quickly make and send eCards to customers and clients. It's a snap! Take a look.


Friday, April 20, 2012

Getting Ready for a Social Media Event

Brushing up on statistics about social media while getting reading for a presentation. This video summarizes everything so well. Thanks Erik Qualman for making it.@Equalman



Here are the statistics from the video:

  1. Over 50% of the world’s population is under 30-years-old
  2. In 10 years over 40% of the Fortune 500 will no longer be here
  3. Social Media has overtaken porn as the #1 activity on the Web
  4. Facebook tops Google for weekly traffic in the U.S.
  5. 1 in 5 couples meet online; 3 in 5 gay couples meet online
  6. 1 in 5 divorces are blamed on Facebook
  7. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  9. If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population
  10. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  11. A new member joins LinkedIn every second
  12. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
  13. Lady Gaga, Justin Bieber and Britney Spears have more Twitter followers than the entire populations of North Korea, Australia, Chile…Israel, Sweden, Greece,
  14. Over 32 million have watched the Volkswagen Darth Vader Kid advertisement on YouTube
  15. Child actor has never seen Star Wars
  16. Ford Explorer launch on Facebook more effective than a Super Bowl Ad
  17. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  18. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
  19. 69% of parents are “friends” with their children on social media
  20. eReaders have surpassed traditional book sales
  21. Groupon will reach $1 billion in sales faster than any company in history
  22. There were over 75 million more people playing Farmville than there were real Farmers
  23. Social Gamers to buy 6 billion in virtual goods by 2013; movie goers only buy 2.5 million in concessions
  24. The #2 largest search engine in the world is YouTube
  25. While you watch this 100+ hours of video will be uploaded to YouTube
  26. If Wikipedia were made into a book it would be 2.25 million pages long
  27. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  28. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  29. 34% of bloggers post opinions about products & brands
  30. Do you like what they are saying about your brand? You better.
  31. 90% of consumers trust peer recommendations
  32. Only 14% trust advertisements
  33. Only 18% of traditional TV campaigns generate a positive ROI
  34. 90% of people that can TiVo ads do
  35. 93% of marketers use social media for business
  36. We will non longer search for products and services, they will find us via social media
  37. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
  38. The ROI of social media is that your business will still exist in 5 years
  39. Babies have been named Facebook in Egypt