Build a Brand by Asking a Few Simple Questions

Value proposition statements are the thirty second commercials, the elevator speeches, that we have all memorized. We've prepared ourselves to be able to blurt our statements out at a moment's notice.

The creation of the value proposition statement usually starts with a period of reflection, jotting phrases and words surrounding defining the agent's own success, the agent's life experiences, values, and beliefs.

Step out of the Box!

Go a step further next time. Close your eyes. And ask these questions instead?

• What makes you happy, REALLY happy?
• What inspires you?
• What makes you breathe?
• Why do you live?

Did you get different answers this time? Good! Write about those instead.