Wednesday, March 21, 2012

Use Social Network Sites to Research New Prospects

Social sites aren’t just for talking but for listening. Social networks provide excellent opportunities for real estate agents to search for people who are talking about making a move. Searching this way enables agents to make contact with people they may not yet know who are planning a move. Spend a few minutes (that’s all) each day searching your social media sites looking for people who are planning a move.

Think about who may be moving…

Anyone who has had a life event may be considering a move. Someone who has just graduated, had a baby, landed a new job, had children move out, etc. are all excellent prospects.

Searching is quick and easy when you know how to do it.

Start with the largest social media site, Facebook. At the top of the page is the search box. Type

what you are looking for in quotation marks. Here’s an example, let’s look for “moving to Houston” It’s important that you click on the magnifying glass to start the search instead of just hitting enter. Next decide what group to target. On the left side of the page are Search Filters. Start with Posts by Friends to check your friends. Move to Public Posts to check for people you don’t yet know.

Twitter also has great search capabilities. Just like Facebook,

type the search parameters into

the search box. Use quotation marks to narrow the results. The gear to the right of the search box has advance search tools. Add a location to your search to help target a certain area. Adding a target group of people is possible in the advanced search section of Twitter as well.

Searching for potential clients this way and reaching out to them on their social media site is the newest form of warm calling possible. The difference is though the potential prospects have already expressed an interest or need to make a move.

Just like any prospecting these potential customers may still require follow up before they are actually ready to buy. If possible, add them to your following or friends. Send them a message or comment on their post to help them notice you. Here's to your Success!

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