Brand Your Passion

Do what you’re about! Brand your passion and be patient while you’re doing it. Gary Vaynerchuck at Web 2.0 Expo September 2009 had a bit to say about brand equity. According to Vaynerchuck, building brand equity takes four things:

Passion

Love what you’re doing. If you believe in what you’re doing then you’ll have passion for it. Think of it this way, you don’t have to sell something if you believe in it. Selling, according to Dan Miller, is only shared enthusiasm.

Hustle

This is the most important word EVER! You can work a regular bill paying job so you can have money to pay your bills and position yourself now to succeed by working harder than your ever have. People come home from work every day and then spend hours tinkering in their garage or watching television until they are exhausted. Imagine what you could produce by spending that time on what you really want to do every day for the rest of your life. Work at night for yourself. If you’re working on what you feel passionate you’ll be energized and have plenty of time to accomplish what you set out to do.

Knowledge

This is a business. You need to know your stuff. The game isn’t changing. The game has already changed! The old groups no longer have control over information. The days of the real estate agent having the listing book and controlling all the information are long gone! We now see 24 of 25 major newspapers losing readership every year. Television and radio don’t control information either. Content and information is shared everywhere by everybody. You have to get yours out there. In the old days you had to have mainstream media to build your brand. Not anymore. Nowadays if your content is good then you can get talked about and build your brand recognition.

Transparency

Care about your community by listening to your community’s needs and then do something about it. If you for a half a second don’t believe in what you’re selling or you don’t believe in yourself, then get out. If you are doing what you love then people will see it.

Build your brand by getting talked about by people in your community. Your niche needs to hear from you and about you every day. Some people get lucky and they are an overnight success but their success can be short lived. Work hard knowing you and your business can succeed. And, have patience. Building a career brand takes time.