Wednesday, July 28, 2010

Our brand is built on our service

What you do matters
I helped Mrs. B with her keys and the security code in her new townhome ,a 50 minute drive clear across the city from my neighborhood, after teaching all day Saturday and Sunday at real estate school. Mrs. B is a couple of years older than my mother. Though I was tired, it was my privilege to drive across town and go through her keys to her new home with her. We had looked at townhomes in her price range in less than desirable parts of town – music blaring in the middle of the day, people playing basketball and yelling up the street. The homes she found in her price range made her feel like she was definitely settling – you can’t have low price and safety after all.

Or can you?
With some research, elimination, and weeks of previewing, I found her a gem. As my wife and I drove to her home Sunday evening to meet and go over her keys with her, my wife was commenting on the pretty neighborhood, with mature trees, stately homes, and the quiet. When I asked her if she would pay $65,000 to live in this neighborhood she said “Of course”! The homes were obviously in the $300-400,000 range. Well, that’s what I helped Mrs. B do. We pulled up to her little townhome community on the edge of the neighborhood – quiet, treed, wide streets, and neatly trimmed lawns, and walked to meet her at her updated, clean, lovely, home.

Why so much work for so little money?
Mrs. B is the mother of a previous client. I received a phone call from her son a couple of months ago. He asked me if I could help his mother. Talk about validation of personal service.

Wednesday, July 21, 2010

Facebook Hits 500 Million Users

Facebook is the third largest country in the world.
Fastest growing demographic group on Facebook - 55 to 65 year old females.
Facebook has more weekly traffic than Google!

As expected, Facebook CEO Mark Zuckerberg announced that Facebook surpassed 500 million users today. (Wouldn't it be cool to know that you were the 500 millionth?) Zuckerberg in in his blog, says it isn't about the numbers but about the mission, "to help make the world more open and connected."

To better understand Facebook's mission and to commemorate this milestone, Facebook also announced it's new Facebook Stories, asite to share how Facebook has impaced you and your friends' lives.

In an effort to keep updated on the impact social media has had and presently is having on our lives Erik Qualman has updated his video Social Media Revolution.

Wednesday, July 14, 2010

Enough About Me…Now I Want to Hear What YOU Think About ME

Selling is Just Shared Enthusiasm
An old saying worth repeating, "Give your customers what they want and they will come back, over and over." Better yet - they will tell their friends and family. Selling is really shared enthusiasm, says Dan Miller, career coach guru.

Oh! Let me Tell You About This Place!
When you eat at a great restaurant or watch a fantastic movie- you can’t wait to tell others about it! You are selling them on it. If you love what you do and believe you can give your clients the best customer service – you will sell yourself, and others will sell you.
If you can sell:
  • Quality service
  • Positive personality

  • Ability to communicate clearly
  • Get the job done

People can’t wait to tell others about YOU!

Goobers and Viruses
My wife’s computer got a virus and searching for a solution, I asked one coworker her experience and she said she had just paid $400 to get rid of it. I found one online who claimed they were cheaper than the “GooberSquad” and quickly booked them. A disaster – I fired them and got my money back.
Then my friend, who had overheard my wife and me talking, came over and insisted we use this indiscriminate little company in a little strip mall. I would have never gone there on my own. They surpassed my expectations of just fixing the computer – my wife kept asking them every time they called to update her– "Are you sure it’s still $64.95?" We would use them again because of their customer service and are telling others we know about the low price and great service!