This is a no-brainer, but were you aware that people buy more when they are engaged? Though I can't source this, some statistics show that consumers spend 20-40% more when they are actively engaged with the salesperson or company.
Do you know why? ...Because buying and selling is emotional
We must move away from one-sided tightly scripted messages to a free form of dialogue with consumers. Creating dialogue and engaging your consumers means you have to know who you’re attracting.
- Ask Questions - Brainstorm a list of questions your followers will find engaging
- Keep it simple and fun - Use videos and photos to attract followers
- Keep an editorial calendar - Plan your posts around themes.
- Create a content grid – Organize your posts into categories: Real Estate, Local Interests,
- Personal Interest, Your website
- Reply to every Like or Comment - Simply, “Thanks for the likes” will suffice.
- Reply to every Share - People want to know that you’ve seen them.
- Measure your success with analytics - Use the basic Facebook analytics or more detailed Hootsuite or Google Analytics to measure your traffic.
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