Setting goals gives you a roadmap to success

The second part of Jim Rohn's discussion with Vic Johnson of Goals 2 Go about goal setting is below. Jim hits home with explaining why listing goals, both short term and long term, is necessary. Simply put, crossing something off your list everyday makes you feel good.

Having daily goals and clearly understanding what you will do each day helps you become effective in both your business and personal life. Don't go to bed without tomorrow's list done!

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8 Quick Tips How to Successfully Tell 20

CONTACTING PERSON TO PERSON TIPS:
When doing Tell 20, or asking homeowners if you can put signs on their property for open
houses, or walking your farm area:

• Wear your name tag at all times
• Dress professionally.
  
• State your name clearly and clearly state COLDWELL BANKER UNITED, REALTORS.
  
• Give a specific purpose to your visit.
  
• Be confident, positive and enthusiastic.
  
• Always graciously thank people for their time even if they turn you down.
  
• DON’T walk across lawns.
  
• Stand back a little way from the front door, you’ll seem less threatening.
  
• Have something to give people, even if you are just asking to place a sign. Hand them an open house flier, business card, brochure, newsletter.
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Prospecting is a Contact Sport

Reaching out to consumers comes in many forms. Some methods require agents to actually make active contact with people. These active prospecting methods have face to face contact, phone or email contact, or other contact methods that allow for conversation. Other prospecting methods are inactive. They place prospecting materials in front of consumers with the hope of the prospect then to reach out for the real estate agent. Real estate agents’ prospecting plans need to include a balance of active and inactive prospecting methods.

Belly to Belly, Nose to Nose, and Toes to Toes

If I can hand you a business card then I am involved in an active prospecting activity.

– Steve Barnes, Coldwell Banker United, Realtors®

Active Prospecting includes activities that allow engagement in conversation such as face to face meetings, phone callings, emailing, and some social media posting. Real estate agents who are handing out business cards in a networking meeting, talking to their friends in social settings,calling friends and family member or neighbors to discuss market conditions, homes on the market, open houses, and other real estate activities are conducting active prospecting activities.

Active Prospecting Methods
Phone calling
Handing out business cards
Networking at social settings
Emailing friends and family members

Passive Prospecting creates opportunities for consumers to see, hear, or read about you, your company, and your services. The marketing piece gives the consumer enough information to be able to reach out to the agent. Passive marketing pieces usually have a call to action and a valuestatement along with the contact information of the real estate agent.

Passive Prospecting Methods
Billboards
Direct Mail postcards, etc.
Print Ads
Internet Ads
Websites
Flier boxes
Door hangers
Television Ads
Agent Intro Videos
Calendars and other giveaways

To be successful in real este, agents must use a combination of both active and passive prospecting methods. What are you using to insure success in your business?

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You Can't Manage Time

We all complain about not having enough time to work, play, work on a project or have a family life.
4 Things You Already Know – Now Commit to Them
Time wasters to watch:

TURN OFF THE TV – if you love sports, have a favorite show, enjoy a news program – watch THAT one, then TURN OFF THE TOOB. This is one of the all-time time wasters – we know it – yet we listen to the same news over and over, same weather forecast, even get caught up on classic movies we’ve seen 5 times and get sucked in to professional poker. You know how to use the remote – now commit to it.

INTERRUPT THE INTERNET– I’ll just check my emails, oooh- there’s a link to a YouTube clip, hey- I wonder if that comedian made any other clips…next thing you know you’re surfing the hours away. Don’t get distracted – allow yourself some recreation, set a timer, then LOG OFF.

SCHEDULE YOUR FAMILY TIME – and reading time, creative thinking time, and keep it like you would any other appointment. Otherwise you’ll look back on your month and notice you’ve given your business the attention it needs, but not your other desires. Your job will always compete for your time – you get to choose when to say yes (TURN OFF THE INSTANT MESSAGE CHIME ON YOUR PHONE).

IMPORTANT OR URGENT– When I’m working on a report and someone comes into my office to ask me an urgent question, I get to determine whether it’s important or urgent, not them. I learned early, and well, in real estate, people can portray an item to be urgent, when they are really kicking tires, or don’t intend to turn that offer in until they come back from a two vacation. Buyers and sellers can do the same thing. Ask a lot of questions so you can assess, be firm, and redirect others from demanding your attention.

Six Steps to Increase the Success of Open Houses

Follow Up is a vital component if you want to have a successful business. Many of the customers you come in contact with at open houses won’t be ready to buy or sell right now. If left alone, most of the people you meet will work with someone else to meet their real estate needs if you do not remain fresh on their minds and show that you understand their needs and can meet them. Follow up so when they are ready to make a move, they’ll choose you!
Use a contact management system – Whether it is on paper or electronic, a contact management system should include not just contact information like phone number, email address, and physical address, but also a contact log that shows date of contacts, conversation notes, interests, and other information that will help the customer reach their goals.

Listen to others – There are many sales coaches and trainers that have exceptional dialogues that can help you determine what to say when you contact potential customers. Taking the opportunity to learn from others can save a lot of time. Listen to the greats: Tom Hopkins, David Knox, Floyd Wickman, or others make following up easier.

Plan follow up time – To maximize your success and reach income goals, plan your follow up phone call and email times. Do not allow other activities encroach on this time. Follow up phone calling is a true income producing activity. Keep the time sacred on your calendar by treating it like an appointment.

Ignore success – Many agents make calls until they get an appointment. I disagree with that approach. Make a certain amount of calls each time you call or call for a predetermined amount of time no matter how successful you are.

Use a call flow chart – Every call you make should follow essentially the same pattern.
Start by establishing rapport or reconnect. Use the information you gathered from previous conversations to re-engage the customer.

Probe for more information by asking questions. Your questions will depend on the answers you receive from previous questions. Take a lot of notes!
Close for an appointment. Whether a buyer or seller prospect you’ll need to meet in person at some point.

Set the stage for the next contact. Whether you plan to meet in person or just agree to the next follow up conversation, let the customer know what they can expect from you.

Much like all prospecting activities follow up phone calls will begin to produce results over time. Occasionally you’ll get lucky and successfully close for an appointment your first call. Often, it will take multiple contacts to gain the level of trusted advisor. Be prepared to go the distance so you can close more business through a consistent regimen of follow up phone calling.

Her Only Bad Habit is Me

So the song by England Tyler goes.
Habits are hard to start, or stop. I'm really bad about them, ask my wife. But I have started the evening habit of watching less TV and reading more. I am continuing my education and talking with my wife more.

After staying in her room, doing nothing, feeling depressed, a teenager shares her story of developing a good habit in an article in Success Magazine, David Lee, August, 2010.

"Complaining the entire walk, Emily reluctantly followed her mom through the neighborhood. But by the time they got home, she was actually starting to feel better. “I felt as if a ton of bricks had been lifted from my heart,” Emily said. “I didn’t know how to handle it.”

Emily had been depressed for so long she didn’t know how to be happy. The bad habit of isolating herself from others was hard to shake. Still, that walk made her life almost feel right again. Soon she started walking her dog every week. As spring bloomed, she discovered different fields and paths to follow on her walks that were filled with flowers. Before she knew it, Emily had developed a healthy habit of walking. And she loved it."

What Happy Habit are you doing?
What can you start or stop doing? It's easier to replace a habit, than just stop it. Are you blogging for 20 minutes in the evening? How much TV do you watch? Are you reading a book every evening to learn about your industry? Are YOU walking every day in the sunshine?

What Happy Habit are you going to start tomorrow?

Does Twitter Really Work in a Social Media Marketing Plan?

I hear a lot of skepticism about the return on investment in using social media sites to prospect for new customers and market real estate for sale. Let's face it, unless you see actual dollars coming from the use of any marketing tool then it's useless, right?

Well, what if you used Twitter as a messaging device? I mean, use it to tell and show people what you are really doing so they could see what your likes are. Maybe they could begin to get to know you and even like you by following you on Twitter. Couldn't this happen on Facebook too?

Interestingly enough, my son and I were out this morning putting flags out for his boy scout troop. The troop raises money by charging people to put an American flag in their yard on national holidays. Unfortunately, this morning one of the flags was missed. Thankfully, it wasn't me and my son although it completely sounds like something I could very possibly do. I know the flag was missed because the woman whose flag was not placed in her yard called me. After a pleasant conversation I asked how she came across my name associated with the flags. She replied that she hadn't, but couldn't remember the name and contact information for the person in charge of the event so she googled searched the troop number. A twitter post I made about a recent campout showed up which is why she called me.

I love Twitter.

Setting up a Google Analytics Account

Setting up a Google Analytics account should only take a few minutes. Like most things when you are working on your own on the internet, nothing is as easy as everyone else says. I have used the Google Analytics help site more than once not only to set up my account but also in making it find my blogs and websites. One of the most benficial help pieces I have found, however, has not been on Google at all. It was on Youtube. This video shows step by step how to set up a Google Analytics account. Googgle Analytics for Dummies? I think so. I watched it more than once. Though the audio is not so hot, the content is great. Wrttnrd, the maker of the video, has several Google Analytics "How to" videos. I think all of them are "should watch" level videos.

Have You Ever Used Google Analytics?

Google Analytics has given me the ability to accumulate statistics about my blogs and websites in one place. I can view statistics of hits on particular posts on any given day. I can also see average time on sites and bounce rates. Google Analytics helps me set up goals and track benchmarks completed toward the goals I've set.

For real estate agents using internet marketing as a part of their overall marketing plan, Google Analytics helps determine the effectiveness of reaching my target group of consumers. Google helps Analytic users by holding seminars throughout the country. The seminars range in levels of knowledge to help best meet the participants' needs. The schedule of seminars is on the Google Analytcs site. They're called Seminars for Success. The Analytics site also has a help menu to guide first time users through setting up accounts and a trouble shooting section for those of us who never seem to get things right the first or second or third times.

Google Analytics has helped me formalize my internet marketing campaigns from a haphazard shotgun approach of marketing to a specific set of actions designed to reach specific consumer groups. I can watch and analyze the effectiveness of the implementation of my marketing plan, making changes to continually improve online marketing and time use.

Prospecting Requires Tool-kit

Sitting here reviewing the latest Facebook statistics, I am amazed at the fervor of activity and growth of social media sites. Facebook is now over 300 million users worldwide with over half of those logging on daily. Facebookers, spending ore than 6 billion minutes daily, post more than 2 billion pieces (including web links, news stories, blog posts, notes, photos, events, and videos) weekly! Facebook is a growing, thriving country of intricately woven relationships.

It is astounding to me that we now have the ability to reach so many people simultaneously. It is no wonder why such a large number of marketers are focusing their attention on Facebook and other social media sites. We can create connections, establish relationships helping other people. Through a process of educational marketing we authentically develop these relationships with our friends as they begin to know, like, and eventually trust us, proving again Jim Weichert’s age-old adage, “People by people before they will buy a product or service.”

These social media marketing platforms, like Facebook, Twitter, and the rest, have given real estate agents and other prospectors the ability to reach more people and further develop their sphere of influence. With the web 2.0 explosion, however, we have begun to lose sight of a very important piece of the prospecting system: good old eyeball to eyeball, belly to belly as the cronies call it, contact.

Yes, we can electronically and conveniently, send documents to be signed literally anywhere in the world. Relationships however still have to be developed and grown. Take the time to meet with people. It’s the relationship that really makes the service industry fun! Cherish the true richness of the personal face to face contact that or customers truly deserve.

Prospecting and marketing methods have changed. They include a new tool, social media. In the end, it’s still just a tool. You can’t hammer with it. You need a hammer for that.

5 Easy Steps to Prospect with Twitter

Now that your new Twitter account is up and ready to be used, I am sure your are wondering what to post. This important video gives you five quick and easy ways to ensure Twitter will create business for you. Success starts with Activity!

Just a Job?

I was reading Dan Miller's Blog this morning. He was talking about attitude and perception. He posted this quote. I thought it may be of interest to others. It definitely made me think a little. In moments of stress I tend to think that if I could just get others to do what it is that I want them to do, the situation would be better. My anxiety wanes, however, when I get to the realization that I can only control myself and my thoughts. Enjoy!!

'Can’t you get a “real” job?“My mother has always been unhappy with what I do. She would much rather I do something nicer, like be a bricklayer.” Mick Jagger'

Organizing Your Electronic Communications

When computers were as big as rooms and we were all excited about things like Tang, computer aided instruction, Apollo rockets, and Space Mountain we were told that this new computer age would not only improve our lives but also reduce the 40 hour work week. Last week I worked over 60 hours with no days off and worked literally from the time I got up until the time I went to bed. I’d like to find those people who proliferated that lie about computers and kick them right in the shin. They are all probably dead anyway from over being worked…and drinking too much Tang
Technology has moved so quickly to make us all so electronically connected. So much so that we are expected, not only as real estate agents, to be in continual contact with our network or sphere of friends. The constant bombardment of emails, text messages, tweets, and other electronic communication devices has left us without a moment to ourselves.
It is difficult at times to determine how to take control of this constant level of communication that we are expected to keep. There are some things that we can do to reduce some of the clutter and demand of our time. First, when posting electronically to our social network sites make sure the various sites you have link to each other so one post goes to each site within your network. Second, use a posting scheduler like www.tweetlater.com to post your information. Using an automatic posting device like this will enable you to plan your postings for at least a day at a time and even longer. You could for example, research only once or twice a week, prepare a series of posts on a specific topic, schedule the posts, and then have them upload to your twitter site at specifically scheduled times so that it appears that throughout the day or week that you are consistently and constantly updating your sites. You can even review your calendar to post, at appropriate times, about events you haven’t even attended!
Technology and instant communication can at times seem overwhelming and burdensome. Since the computer age seems to be ever advancing and growing in speed, creating greater demands on our time, use these advances and tools to help reduce your stress.